3 keys for success
When demand is historically low, it’s easy to forget that cruising is a fantastic product. Consumer interest will however return, and when it does, you of course would want to be ready for it.
At Dreamlake, we strongly believe that the battle for the modern cruise consumer will take place online. From our perspective, success will largely be determined on these 3 factors.:
1.
Efficient Scaling
With automated, lean processes, it’s so much easier to adapt your business to the current demand. Quickly scale down during quiet periods – or infinitely up when demand increases.
2..New Target Groups
Attracting the already convinced will not be enough. In the future, the cruise industry also needs to attract new-to-cruise: millennials, families, the resort guest and more. These are target groups who normally research and book their vacation online.
3.
Online conversion
Online or offline, conversion success is ultimately about efficiently meeting consumer needs. In our home market, Scandinavia, the online share of non-cruise vacation options is close to 90 percent. Cruising is far behind that number.
Although being a more complicated product, there is really no reason why cruise distribution should be less successful online.
