Empower your customers
Today, online cruise customer journeys typically end in confusion due to poor product differentiation, lack of inspiration and questions left unanswered.
Our customer journey is built on consumer needs with special attention on millennials, families and other first time cruisers.
Taking them from confused to happy.
Wohoo – I am going on a cruise!
Today, customer journeys generally takes place online. From the moment the desire to go cruising is born, until the bags are unpacked again, consumers go through distinct 7 stages:
1. Research
After the need to go on a cruise is generated, the first step is generally to go online. It’s where inspiration is born and information is researched. You google, go on facebook, click on banners or talk to friends with cruising experience.
2. Search
The research process ends by identifying appropriate alternatives in a cruise search.
3. Evaluation
It’s now time to evaluate options/offers and choose your top pick.
4. Book
The checkout process is then initiated and air, hotel etc. is added
5. Payment
Payments play an essential part of the booking process. Before receiving the order confirmation a deposit is generally paid, and later on, final payment is made.
6. Preparation
Preparing for the cruise includes ticketing, pre-travel research, booking excursions and checking in online.
7. The experience
The experience is enjoyed and shared on social media or via word of mouth. You possibly write a review and hopefully plan your next cruise. The circle is completed.
Supporting the customer journey
From the ground up, Dreamlake’s online solution is designed to support multiple stages of the customer journey.
Keys to conversion
Built on eCommerce principles
Dreamlake is all about boosting cruise conversion online. To be successful, the Dreamlake marketplace is powered by modern eCommerce principles.
Fast response times
Speed is crucial for online business conversion. The Dreamlake Platform is designed to be the fastest search engine of the cruise industry.
Relevant information
The Dreamlake Platform avoids communication overload and makes an effort to answer all potential consumer questions.
Intuitive search
Want to find all cruises visiting Jamaica? Our powerful search engine is supported by carefully selected filters.
Clear calls to action
Clear choices and personalized calls to action guide consumers.
Feedback loop
We continuously monitor user behavior to optimize ease of navigation, conversion, and performance.
Inspiration
The Dreamlake Platform includes image and text content enticing both mind and heart.